We decided to use this institution for our film because it releases lots of horror films so we thought it would be a suitable institution. We also thought that the colours of this logo was quite spooky and mysterious and would set the genre of a horror film, especially as lots of horror films are often connoted with reds and dark colours which prominently feature in the Lionsgate logo. We chose this institution over something like dreamworks because they generally create films aimed at younger audiences which isn't our target audience, so therefore not suitable.
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