The Transformers starts with black screen titles and has dramatic non - diegetic music, this shows the audience that this is going to be an action film as the music indicates that it will be. There is then a narrative voice over of a man with a deep, dark and mysterious voice, this grabs the audiences attention as the voice stands out and makes you listen, and they also want to know who he is. There is then a variety of shots, pan, establishing, close - up, of where the audience can only assume is space. This gives the audience the thought that this film could be science - fiction as it talks of things being lost into space and searching 'every star, every world' for it. The voice over describes the history of earth, but very vague as he descirbes they found earth. This makes the reader curious as to what is actually going on and who are these people finding things in space. The film targets a younger audience as they are more interested in science - fiction and are drawn into fictional films easier than adults. Overall, this film has an effective opening in the way that nothing really has been introduced, no characters, but the audience is drawn into this mystery and want to continue watching to discover what is actually going on.
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